Our appearance on set of Modern Living with kathy ireland®
GENTLE DAY® is a brand of awesome products for women, by women. The GENTLE DAY® brand stands out because of the spirit of innovation and genuine concern about a woman's health and environment. Our products are designed to provide women with the ultimate comfort and a peace of mind. Therefore, they feature skin-friendly pH, are air permeable, and free of harmful chemicals.
WHO'S BEHIND THE BRAND
By purchasing our products, you show your trust and loyalty. We truly appreciate it and we want you to know who’s behind the brand.
First and foremost, it is a family-owned business. In 2009, we have launched our first line of feminine hygiene products GENTLE DAY® in Europe. After successfully expanding to a number of European countries, in the fall of 2016, the GENIAL DAY® product line designed exclusively for the U.S. market was launched.
We passionately believe in our success because we care greatly about the quality and performance of our products. Our goal is to make every customer genuinely happy and healthy.
Some people are motivated by their ability to create exclusive, big-time products or inventions. We are driven by a constant quest to improve everyday necessities. So it’s not a coincidence that we focus on developing innovative, eco-friendly, organic female hygiene products.
The newest idea of re-designed period panties and pads combo was born in our living room while having a discussion with our teenage daughter. She is our biggest critic, adviser and the true inspiration behind the new line of feminine hygiene products for teens.
Those conversations helped us realize unique challenges that teenage girls face during their journey to adulthood. While we can’t help teens and their parents with every aspect of this transition, we can make their introduction to womanhood a smoother and less stressful experience.
THE PARTNERS WE CHOOSE, THE QUALITY WE GET
We are firm believers that “cheap” and “affordable” are not synonymous; our goal is to design and manufacture products that are affordable, but not cheap; luxurious as measured by their quality and durability, but not the price tag. As human beings, as a family, and as entrepreneurs, we strive to be the best that we can be and we expect the same from our partners.
Even though we are a small family-owned business, we partner up only with the best manufacturers in the industry. We regularly visit our partners’ factories in Spain, Lithuania and China to make sure they meet and exceed fair labor practices and compensate their employees fairly, to make sure that quality of our products will meet our expectations.
The textile industry is one of the biggest polluting industries in the world. We don’t want to be a part of this pollution. WE want to make a change and show that nice and fashionable underwear and premium quality pads and liners can be made with least impact on environment and a human health. All our partner factories are ISO 9001, ISO 14001 or GMP (good manufacturing practice) certified. Our underwear factory is a member of the global eco-initiative DETOX campaign by Greenpeace. It is certified by Global Organic Textile Standard, Organic Content Standard.We are firm believers that “cheap” and “affordable” are not synonymous; our goal is to design and manufacture products that are affordable, but not cheap; luxurious as measured by their quality and durability, but not the price tag. As human beings, as a family, and as entrepreneurs, we strive to be the best that we can be and we expect the same from our partners.