Founded in Europe in 2009
In 2009, from the heart of Lithuania, with the help of my family, I founded a self-funded company with a vision: to revolutionize the feminine hygiene market. Today, our impact spans not only the EU but also the US and Canada.
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From Personal Struggle to Entrepreneurial Vision
In my mid-thirties, I stumbled upon a game-changing sanitary pad that completely transformed my experience with periods. Gone were the skin irritation, cramps, and leaks. Even my recurring yeast infections disappeared. I was blown away. Realizing the impact this could have on other women, I made it my mission to make this product widely available. I wanted to help women have a more balanced and stress-free menstrual cycle. This led me to become an entrepreneur, and thus began my journey.
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#TameYourPeriod
After experiencing the life-changing benefits of that revolutionary sanitary pad, I knew the mission didn't end with just one product. I recognized the broader need to educate and empower women, helping them understand and embrace their cycle. Our mission extends beyond offering innovative products; it's about creating a community where knowledge is shared and periods are tamed. I invite you to be part of this journey. Connect with us on our social media channels, where we delve deeper into understanding and navigating the intricacies of menstrual health.
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Empowering Every Cycle
After seeing firsthand the transformative power of quality period care, I recognized the importance of ensuring that every woman and girl has access to these essential products. That's why a portion of our profits is dedicated to donating menstrual products to those in need. We believe that access to period care is a right, not a privilege, and we're committed to making a difference in the lives of those who might otherwise go without.
Our brands
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GENTLE DAY®
Founded in 2009 GENTLE DAY® is renewing its brand logo to a more contemporary look in 2022. Products under the GENTLE DAY® brand are sold in Europe.
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EiVi by Genial day®
This is our patented underwear brand which was born in 2016 and inspired by the founder's daughter Eiva.
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GENIAL DAY®
The brand was founded in 2015 and registered in the EU, US, and Canada. This brand can be found online and in stores in the US and Canada.
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SAFE
Laboratory and clinically tested and certified products.
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FUNCTIONAL
Effective, highest-quality products created by a woman.
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INNOVATIVE
Innovations that help women to ease periods and eliminate discomfort.
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SUSTAINABLE
Health and sustainability are our priorities when developing our products.
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Where in the world you can find our products
We strive to become a globally recognized brand and help women around the world to tame their period.
European customers can find GENTLE DAY® in stores in the Netherlands, Germany, Poland, Czech, Slovakia, Ireland, Latvia, Lithuania, and Estonia. Online at www.gentleday.com.
UK customers can shop at www.amazon.co.uk.
GENIAL DAY® pads, liners, cups, and wipes can be found in natural food stores in the US, also the US online at www.genialday.com and www.amazon.com.
GENIAL DAY® pads, liners, and wipes can be found at Whole foods, and other natural food stores in Canada, also at www.amazon.ca.
Don't be surprised if you see GENIAL DAY® pads on the shelves while visiting the Bahamas.