Founded in Europe in 2009

In 2009, from the heart of Lithuania, with the help of my family, I founded a self-funded company with a vision: to revolutionize the feminine hygiene market. Today, our impact spans not only the EU but also the US and Canada.

  • SAFE

    Laboratory and clinically tested and certified products.

  • FUNCTIONAL

    Effective, highest-quality products created by a woman.

  • INNOVATIVE

    Innovations that help women to ease periods and eliminate discomfort.

  • SUSTAINABLE

    Health and sustainability are our priorities when developing our products.

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From Personal Struggle to Entrepreneurial Vision

In my mid-thirties, I discovered a game-changing sanitary pad that completely transformed my experience with periods. The skin irritation, cramps, and leaks I had struggled with were gone. Even my recurring yeast infections disappeared. I was amazed.

Realizing the impact this product could have on other women, I felt compelled to make it more widely available. I wanted to help women experience a more balanced, comfortable, and stress-free menstrual cycle. That passion led me to become an entrepreneur — and so, my journey began.

#TameYourPeriod

After experiencing the life-changing benefits of that revolutionary sanitary pad, I knew my mission didn’t end with just one product. I recognized a greater need: to educate and empower women to better understand and embrace their menstrual cycle.

Our mission goes beyond offering innovative products — it’s about building a supportive community where knowledge is shared, and periods are no longer a source of stress.

I invite you to join us on this journey. Connect with us on social media, where we dive deeper into the intricacies of menstrual health and wellness.

Empowering Every Cycle

Experiencing the transformative power of quality period care firsthand made me realize how vital it is to ensure that every woman and girl has access to these essential products. That’s why a portion of our profits is dedicated to donating menstrual products to those in need. We believe that access to period care is a basic right — not a privilege — and we’re committed to making a meaningful difference in the lives of those who might otherwise go without.

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Our brands

  • GENTLE DAY®

    Founded in 2009. Products under the GENTLE DAY® brand are sold in Europe.

  • EiVi by Genial day®

    This is our patented underwear brand which was born in 2016 and inspired by the founder's daughter Eiva.

  • GENIAL DAY®

    The brand was founded in 2015 and is registered in the US and Canada. It is available both online and in stores across these countries.

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Where in the world you can find our products

We strive to become a globally recognized brand and help women around the world to tame their period.

European customers can find GENTLE DAY® in stores across the Netherlands, Germany, Poland, the Czech Republic, Slovakia, Ireland, Latvia, Lithuania, and Estonia. Online at Gentleday.com

Sweden: available at Halsokraft.se

Norway: available at Kinsarvik.no

Australia: available at Myhealthrestore.com.au

South Africa: available at Gentleday.co.za

We distribute our products in the US and Canada under the GENIAL DAY® brand name.

US: available at Genialday.com, Amazon.com, in natural food stores.

Canada: available at Whole Foods, natural food stores, and Well.ca

Don't be surprised if you see GENIAL DAY® pads on the shelves while visiting the Bahamas.

Contact for business inquiries