Founded in Europe in 2009

In 2009, from the heart of Lithuania, with the help of my family, I founded a self-funded company with a vision: to revolutionize the feminine hygiene market. Today, our impact spans not only the EU but also to other continents.

From Personal Struggle to Entrepreneurial Vision

In my mid-thirties, I discovered a game-changing sanitary pad that completely transformed my experience with periods. The skin irritation, cramps, and leaks I had struggled with were gone. Even my recurring yeast infections disappeared. I was amazed.

Realizing the impact this product could have on other women, I felt compelled to make it more widely available. I wanted to help women experience a more balanced, comfortable, and stress-free menstrual cycle. That passion led me to become an entrepreneur — and so, my journey began.

  • SAFE

    Laboratory and clinically tested and certified products.

  • FUNCTIONAL

    Effective, highest-quality products created by a woman.

  • INNOVATIVE

    Patented innovations that help women to ease periods.

  • SUSTAINABLE

    Products friendly to our bodies and our environment.

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Empowering Every Cycle

At Gentle Day, we believe that understanding your cycle is the key to confidence and health. Our mission goes beyond products: we are committed to breaking the stigma around menstruation through active education and support.

  • Education: We host workshops in schools to provide young people with honest, shame-free knowledge about their bodies and reproductive health.
  • Empowerment & Research: We actively support research into women’s health and partner with organizations that advocate for better standards in intimate care.
  • Giving Back: We are proud to support communities in need by donating our products, ensuring that reliable and safe period care is accessible to those who need it most.

We don't just sell products; we are here to support your journey, cycle by cycle, with science, care, and transparency.

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Where to find us

We are growing globally to help women everywhere tame their period. You can find us here:

Contact for business inquiries

Our brands

  • GENTLE DAY®

    Founded in 2009. Products under the GENTLE DAY® brand are sold in Europe.

  • EiVi by Genial day®

    This is our patented underwear brand, which was born in 2016.

  • GENIAL DAY®

    The brand was founded in 2015 and is registered in the US and Canada.

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