My story

The Gentle Day story is about a woman, mother, and wife, who had a dream to improve women's life during menstruation; it is a story about believing and achieving, about learning and improving.

10 year ago, in my mid-thirties, I had discovered the pads that changed the way I felt during my period. No skin irritation, no cramps, no leaks. I was amazed. But this product was not available in Europe where I live. I made it my mission to get this product on the shelves of the stores, so more women could have a balanced and stress-free period. And that's how my journey began. In ten years, we've distributed our products to 15 European countries. Starting from 2016, they became available in the U.S. and Canada, and recently Cayman Island, Bahamas, Barbados, Jamaica (under GENIAL DAY brand name).

Did I ever thought that our small family-owned business will reach Bahamas?! But yet we did, and we strive to change millions of periods in the whole world. Dreams come true, right :)

Being quite artsy in my heart, I became a woman entrepreneur (hahaha, never in my life I thought I can do business) but I managed to hold on to my creative side by developing new products, designing their packaging and marketing materials. In 10 years GENTLE DAY range of products have expanded from just 4 kinds of pads and liners to 7 kinds or pads and liners, tampons, menstrual cups, wet wipes, intimate wash, and even EiVi by Genial Day underwear collection with the secret in the gusset which I have a patented. 

Vilmante Markeviciene  Gentle Day founder

I love my job because I learn something new every day. But the biggest reward for my team and me is to receive THANK YOU from our customers. I am humbled by the candor and generosity of women who share their thoughts about Gentle Day. I feel really blessed that I can make this change in the lives of women and teens by bringing balance and harmony to their periods.  


We are firm believers that "cheap" and "affordable" are not synonymous. Our major goal is to design and manufacture products that are affordable, but not cheap; luxurious by their quality and durability, but not by their price tag. 
Even though we are a small family-owned company, we only partner up with the best manufacturers in the industry.
Our partner factories are certified with ISO 9001, ISO 14001, and GMP (Good Manufacturing Practice). Our underwear factory is a member of the DETOX campaign–a global eco-initiative by Greenpeace–and is certified with Global Organic Textile Standard, as well as Organic Content Standard.
All our products are tested and approved by Oeko-Tex® 100, Made for Health, GOTS, ICEA, NOT TESTED ON ANIMALS and they are Leaping Bunny and Vegetarian society approved.