Privacy policy
Last updated on 20 November, 2024
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.gentleday.com (the “Site”). It also explains our use of cookies and similar technologies, in compliance with the General Data Protection Regulation (GDPR) and other applicable EU privacy laws.
Personal Information We Collect
Device Information
When you visit the Site, we automatically collect certain information about your device, including:
- Information about your web browser, IP address, time zone, and cookies installed on your device.
- Details about the individual web pages or products you view, referral websites or search terms, and how you interact with the Site.
This data is collected using:
- Cookies: Data files placed on your device. For more details, refer to the Cookies and Similar Technologies section below.
- Log Files: Collect details like IP address, browser type, ISP, referring/exit pages, and timestamps.
- Web Beacons, Tags, and Pixels: Electronic files recording browsing interactions.
Order Information
When you make or attempt a purchase, we collect:
- Name, billing address, shipping address, payment information (e.g., credit card details), email address, and phone number.
Together, we refer to these as Personal Information.
Legal Basis for Processing Personal Information
We process your Personal Information based on:
- Contractual Necessity: To fulfill contracts (e.g., processing orders).
- Legitimate Interests: For fraud prevention, analytics, marketing, and improving the Site.
- Consent: Where required, such as for certain marketing activities.
- Legal Obligations: Compliance with applicable laws.
How We Use Your Personal Information
We use your information for the following purposes:
- To process and deliver orders (e.g., payment, shipping, invoices).
- To communicate with you about your orders or customer service inquiries.
- To screen for fraud or other security concerns.
- To provide product updates, marketing materials, or advertising based on your preferences.
Device Information is used for:
- Fraud prevention and risk analysis.
- Improving the Site’s functionality and performance.
- Analyzing user behavior to enhance user experience and marketing effectiveness.
Sharing Personal Information
We may share your Personal Information with trusted third parties:
- Service Providers: Such as Shopify for store management and Google Analytics for understanding user behavior. Shopify Privacy Policy, Google Privacy Policy.
- Compliance and Legal Requirements: When required by law or to protect our rights.
- Marketing Partners: For targeted advertising (see Behavioral Advertising below).
Behavioral Advertising
We use your Personal Information to deliver targeted advertising:
- Opt-Out Links:
- You can also opt-out via the Digital Advertising Alliance’s Opt-Out Portal.
Cookies and Similar Technologies
What Are Cookies?
Cookies are small data files placed on your device (computer, smartphone, or tablet) when you visit our Site. They allow us to recognize your device, remember your preferences, and improve your browsing experience. Cookies can also be used to deliver tailored advertising and analyze website traffic.
Types of Cookies We Use
Required Cookies: Necessary for the Site’s basic functionality, like shopping carts or secure logins.
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Name: |
secure_customer_sig |
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Purpose: |
Used in connection with customer login. |
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Provider: |
www.gentleday.com |
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Service: |
Shopify View Service Privacy Policy |
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Type: |
server_cookie |
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Expires in: |
11 months 30 days |
Analytics and customization cookies: These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.
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Name: |
_shopify_s |
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Purpose: |
Shopify analytics. |
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Provider: |
.gentleday.com |
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Service: |
Shopify View Service Privacy Policy |
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Type: |
http_cookie |
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Expires in: |
30 minutes |
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Name: |
_ga_# |
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Purpose: |
Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions |
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Provider: |
.gentleday.com |
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Service: |
Google Analytics View Service Privacy Policy |
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Type: |
http_cookie |
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Expires in: |
1 year 1 month 4 days |
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Name: |
_ga |
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Purpose: |
Records a particular ID used to come up with data about website usage by the user |
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Provider: |
.gentleday.com |
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Service: |
Google Analytics View Service Privacy Policy |
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Type: |
http_cookie |
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Expires in: |
1 year 1 month 4 days |
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Name: |
_shopify_y |
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Purpose: |
Shopify analytics. |
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Provider: |
.gentleday.com |
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Service: |
Shopify View Service Privacy Policy |
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Type: |
http_cookie |
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Expires in: |
11 months 30 days |
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Name: |
X-AB |
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Provider: |
sc-static.net |
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Type: |
server_cookie |
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Expires in: |
1 day |
Functional Cookies: Remember preferences like language and region for a personalized experience.
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Name: |
receive-cookie-deprecation |
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Provider: |
www.gentleday.com |
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Type: |
server_cookie |
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Expires in: |
session |
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Name: |
keep_alive |
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Provider: |
www.gentleday.com |
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Type: |
server_cookie |
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Expires in: |
30 minutes |
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Name: |
localization |
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Provider: |
www.gentleday.com |
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Type: |
server_cookie |
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Expires in: |
11 months 30 days |
Advertising and Targeting Cookies: Used to show ads relevant to you based on your interests, including cookies from Facebook, Google Ads, and Bing Ads.
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Name: |
_landing_page |
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Purpose: |
Track landing pages. |
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Provider: |
.gentleday.com |
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Service: |
Shopify View Service Privacy Policy |
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Type: |
http_cookie |
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Expires in: |
13 days |
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Name: |
_orig_referrer |
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Purpose: |
Track landing pages. |
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Provider: |
.gentleday.com |
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Service: |
Shopify View Service Privacy Policy |
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Type: |
http_cookie |
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Expires in: |
13 days |
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Name: |
_cmp_a |
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Purpose: |
Tracks the user's interactions with ads |
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Provider: |
.gentleday.com |
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Service: |
Google View Service Privacy Policy |
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Type: |
server_cookie |
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Expires in: |
1 day |
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Name: |
_shopify_sa_t |
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Purpose: |
Shopify analytics relating to marketing & referrals. |
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Provider: |
.gentleday.com |
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Service: |
Shopify View Service Privacy Policy |
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Type: |
http_cookie |
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Expires in: |
29 minutes |
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Name: |
_fbp |
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Purpose: |
Facebook tracking pixel used to identify visitors for personalized advertising. |
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Provider: |
.gentleday.com |
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Service: |
Facebook View Service Privacy Policy |
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Type: |
http_cookie |
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Expires in: |
2 months 29 days |
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Name: |
lastExternalReferrerTime |
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Purpose: |
Detects how the user reached the website by registering their last URL-address. |
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Provider: |
www.gentleday.com |
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Service: |
Meta Platforms, Inc View Service Privacy Policy |
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Type: |
html_local_storage |
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Expires in: |
persistent |
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Name: |
_tracking_consent |
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Purpose: |
Tracking preferences. |
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Provider: |
.gentleday.com |
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Service: |
Shopify View Service Privacy Policy |
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Type: |
server_cookie |
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Expires in: |
11 months 30 days |
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Name: |
lastExternalReferrer |
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Purpose: |
Detects how the user reached the website by registering their last URL-address. |
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Provider: |
www.gentleday.com |
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Service: |
Meta Platforms, Inc View Service Privacy Policy |
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Type: |
html_local_storage |
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Expires in: |
persistent |
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Name: |
_shopify_sa_p |
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Purpose: |
Shopify analytics relating to marketing & referrals. |
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Provider: |
.gentleday.com |
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Service: |
Shopify View Service Privacy Policy |
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Type: |
http_cookie |
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Expires in: |
29 minutes |
Managing Cookies
You can manage or disable cookies through your browser settings. Note that disabling certain cookies may impact the Site’s functionality.
For additional options:
- Opt out of targeted advertising at the Digital Advertising Alliance.
- Manage cookies across websites via Your Online Choices.
Your Rights as an EU Resident
Under GDPR, you have the right to:
- Access: Request access to the Personal Information we hold about you.
- Rectification: Request correction of inaccurate or incomplete data.
- Erasure: Request deletion of your data (right to be forgotten).
- Data Portability: Request transfer of your data to another provider.
- Objection and Restriction: Object to or restrict certain data processing activities, including automated decision-making or profiling.
- Withdraw Consent: Withdraw consent for processing where applicable.
To exercise these rights, contact us at vilmante@gentleday.com.
International Data Transfers
We may transfer your Personal Information to countries outside the European Economic Area (EEA), including Canada and the United States. When doing so, we ensure that appropriate safeguards (e.g., Standard Contractual Clauses) are in place to protect your data.
Data Retention
We retain your Personal Information for as long as necessary to fulfill the purposes outlined in this policy, unless longer retention is required by law. You may request deletion of your data by contacting us.
Changes to This Privacy Policy
We may periodically update this policy to reflect changes in regulations or our practices. The most recent version will always be available on our Site.
Minors
The Site is not intended for individuals under the age of 16. We do not knowingly collect Personal Information from minors without parental consent.
Contact Us
For questions, concerns, or to exercise your rights, contact us at:
- Email: vilmante@gentleday.com
-
Mail:
Gentle Day
[Re: Privacy Compliance Officer]
AAAA Europe Distribution Ltd.
A. Juozapaviciaus st. 9A-111, 09311 Vilnius, Lithuania