Privacy policy

Last updated: 17 July 2026

Introduction

At GentleDay®, we believe that protecting your privacy is just as important as providing products you can trust.

This Privacy Policy explains how we collect, use, store, share and protect your personal data when you visit www.gentleday.com, purchase our products, create a customer account, contact us, subscribe to our newsletter or otherwise interact with our website and services.

We are committed to processing your personal data lawfully, fairly and transparently. We only collect the information we need to provide our services, fulfil our legal obligations, improve your experience and, where you have given your consent, communicate with you about our products and offers.

If you have any questions, you are always welcome to contact us.

This Privacy Policy explains:

what personal data we collect;
why we collect it;
how we use it;
who we share it with;
how long we keep it;
when your data may be transferred outside the European Economic Area (EEA);
the choices and rights you have regarding your personal data.

1. Who We Are

This website is operated by:

UAB "AAAA Europe Distribution"

Company registration number: 302324694

Kalvarijų g. 3-418
LT-09310 Vilnius
Lithuania

Email: gentleday@gentleday.com

Telephone: +370 657 44508

For the purposes of the General Data Protection Regulation (GDPR), UAB "AAAA Europe Distribution" is the controller of your personal data. This means we are responsible for deciding how and why your personal data is processed.

2. When This Privacy Policy Applies

This Privacy Policy applies whenever you interact with GentleDay through our website or customer services.

It applies when you:

visit www.gentleday.com;
browse our products;
place an order;
complete a purchase as a guest;
create or use a customer account;
contact us by email, telephone, contact form or Shopify Inbox;
subscribe to our newsletter;
leave a product review;
request a return, refund or exchange;
participate in promotions, surveys or competitions;
interact with our social media pages;
otherwise use our website or services.

This Privacy Policy applies only to personal data processed by GentleDay.

It does not apply to websites, applications or services operated by third parties, even where they are accessible through links on our website. Those third parties process your personal data in accordance with their own privacy policies, and we encourage you to review them.

3. Personal Data We Collect

We collect only the personal data necessary to provide our products and services. The details we collect depends on how you interact with us.

Information you provide directly

When you place an order, create an account, contact us or otherwise communicate with us, you may provide information such as:

your name;
email address;
telephone number;
billing and shipping addresses;
company details (where applicable);
order information;
customer account details;
newsletter subscription preferences;
correspondence with our customer service team;
information submitted through contact forms;
product reviews and ratings;
photographs you choose to upload together with a review;
information you provide when participating in surveys, promotions or competitions.

Providing certain information is necessary for us to process your order or provide the services you request. If mandatory information is not provided, we may be unable to fulfil your order or respond to your request.

Information collected automatically

When you visit our website, certain technical information is collected automatically to ensure the website functions correctly, remains secure and helps us understand how visitors use it.

This information may include:

IP address;
browser type and version;
operating system;
device type;
language preferences;
approximate location based on your IP address;
pages visited;
products viewed;
shopping cart activity;
referring website;
date and time of your visit;
cookie identifiers;
consent preferences;
website usage statistics.

Most of this information does not identify you directly on its own but may become personal data when combined with other information.

Information relating to your orders

When you purchase products from us, we process information necessary to complete and manage your order, including:

products purchased;
payment status;
delivery method;
shipping details;
invoice details;
order history;
returns and refunds;
warranty requests;
communications relating to your order.

Please note that we do not store your complete payment card details. Payments are processed securely by our authorised payment service providers.

Marketing information

If you choose to receive marketing communications from us, we process information such as:

your name;
email address;
language preferences;
subscription status;
email engagement (such as opens and clicks);
marketing preferences.

We use Omnisend to manage our email marketing communications.

We do not send marketing SMS messages.

Information received from trusted partners

In some situations, we receive limited information from trusted service providers that help us operate our business.

Depending on the service you use, these providers may include:

Shopify and Shopify Payments;
Shop Pay;
Klarna;
payment service providers;
delivery partners;
Google;
Meta;
Omnisend;
Judge.me;
Rich Returns.

We receive only the information necessary to provide our services, fulfil orders, process returns, improve our website, prevent fraud and comply with our legal obligations.

4. Why We Use Your Personal Data

We use your personal data only where necessary and only for legitimate purposes.

Depending on how you interact with GentleDay, we may use your details to:

Process your orders

To process payments, prepare and deliver your order, provide invoices, handle returns or refunds, and communicate with you about your purchase.

Manage your customer account

If you create a customer account, we use your information to maintain your account, provide access to your order history and remember your preferences.

Creating an account is optional. You may also place orders as a guest.

Provide customer support

To respond to your enquiries, assist with orders, process warranty claims, handle complaints and provide other customer services through email, our contact form or Shopify Inbox.

Improve our website

To understand how visitors use our website, improve its functionality, identify technical issues and enhance the overall customer experience.

Where required by law, analytics technologies are used only with your consent.

Personalise your experience

Where you have consented, we may use information about your interactions with our website to recommend products, personalise content and improve your shopping experience.

We do not make decisions based solely on automated processing that produce legal or similarly significant effects.

Send marketing communications

If you have subscribed to our newsletter, we may send you product updates, educational content, special offers and other marketing communications.

We currently use Omnisend for email marketing.

You can unsubscribe at any time using the link included in every marketing email or by contacting us directly.

We do not currently send marketing SMS messages.

Comply with legal obligations

We process certain personal data where required to comply with applicable laws, including accounting, taxation, consumer protection and other legal obligations.

Protect our business and customers

We may process personal data to maintain the security of our website, prevent fraud, investigate suspicious activity, protect our legal rights and resolve disputes.

5. Legal Bases for Processing

Under the GDPR, every time we process your personal data, we must have a lawful reason for doing so.

The table below explains why we use your details, what information we use and the legal basis that allows us to process it.

Why we use your data	What information we use	Legal basis
To process and deliver your orders	Name, contact details, delivery address, payment status, order details	Performance of a contract
To create and manage your customer account	Name, email address, account details, order history	Performance of a contract
To respond to enquiries and provide customer support	Contact details, correspondence and order information	Performance of a contract or our legitimate interests
To process returns, refunds and warranty claims	Order details, payment information and related communications	Performance of a contract and legal obligation
To send marketing emails	Name, email address and marketing preferences	Your consent
To improve our website and services	Cookies, website usage information and analytics data	Your consent (where required) or our legitimate interests
To protect our website and prevent fraud	IP address, device information and security logs	Our legitimate interests
To comply with accounting, tax and legal obligations	Transaction records, invoices and payment information	Legal obligation
To establish, exercise or defend legal claims	Information relevant to the claim	Our legitimate interests

Where we rely on your consent, you may withdraw it at any time. This will not affect the lawfulness of any processing carried out before your consent was withdrawn.

6. Cookies and Similar Technologies

Our website uses cookies and similar technologies to provide core functionality, improve performance and, where you have given your consent, analyse website usage and personalise advertising.

Cookies are small text files stored on your device when you visit a website.

We use four categories of cookies:

Strictly Necessary Cookies

These cookies are essential for our website to function properly. They enable features such as secure login, shopping cart functionality, checkout, fraud prevention and remembering your cookie preferences.

These cookies cannot be disabled.

Functional Cookies

Functional cookies remember your preferences, such as your selected language or region, to provide a more personalised browsing experience.

Analytics Cookies

Analytics cookies help us understand how visitors use our website so that we can improve its performance and usability.

Where required by law, these cookies are used only with your consent.

Marketing Cookies

Marketing cookies help us measure the effectiveness of our advertising, understand which campaigns perform best and show more relevant content and advertisements.

These cookies are used only with your consent where required by law.

Managing Your Cookie Preferences

When you first visit our website, you can choose whether to accept optional cookies.

You may:

accept all cookies;
reject optional cookies;
customise your cookie preferences.

You can change your preferences at any time through our cookie settings or your browser settings.

Please note that disabling certain cookies may affect how parts of our website function.

7. Sharing Your Personal Data

We do not sell your personal data.

We share your details only where necessary to operate our business, fulfil your orders, provide our services or comply with legal obligations.

All service providers processing personal data on our behalf are required to protect it and process it only for the agreed purposes and in accordance with applicable data protection laws.

Depending on the services you use, your details may be shared with the following categories of recipients.

E-commerce Platform

Our online store is powered by Shopify, which enables us to operate our website, manage customer accounts, process orders and provide our online services.

Payment Service Providers

To process payments securely, we work with trusted payment providers, including:

Shopify Payments
Shop Pay
Klarna
banks and payment card providers

GentleDay does not collect or store your complete payment card details. Payment information is processed directly by the payment provider you choose during checkout.

Delivery Partners

To deliver your order, we share only the information necessary with our logistics providers, such as your name, delivery address, telephone number (where required) and order reference.

Our delivery partners may include DPD and other shipping providers used to fulfil your order.

Customer Communication

To communicate with you and provide customer support, we use services including:

Shopify Inbox
Omnisend

Marketing and Analytics

Where required by law and subject to your consent, we work with trusted partners that help us analyse website performance, measure advertising effectiveness and improve our marketing activities.

These providers may include:

Google
Meta
OnePixel

Product Reviews

We use Judge.me to collect and display customer reviews.

If you choose to submit a review, the information you provide may be published together with your review in accordance with your preferences and the functionality of the platform.

Returns Management

If you request a return or exchange, we may share the information necessary to process your request with Rich Returns or another service provider supporting our returns process.

Professional Advisers

Where necessary, we may share personal data with accountants, auditors, lawyers, tax advisers and IT service providers.

They process personal data only where necessary to provide professional services to GentleDay.

Public Authorities

We may disclose personal data where required by law or where necessary to protect our legal rights or comply with requests from competent public authorities.

8. International Data Transfers

Some of the service providers we use operate internationally. As a result, your personal data may be transferred to or processed in countries outside the European Economic Area (EEA).

Whenever personal data is transferred internationally, we ensure that appropriate safeguards are in place. Depending on the circumstances, these safeguards may include:

an adequacy decision issued by the European Commission;
the European Commission's Standard Contractual Clauses (SCCs);
another transfer mechanism permitted under applicable data protection law.

If you would like more information about the safeguards that apply to a particular transfer, please contact us using the details provided at the end of this Privacy Policy.

9. How Long We Keep Your Personal Data

We keep your personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes and protect our legal rights.

Retention periods vary depending on the type of information and the purpose for which it was collected.

Type of information	How long we keep it
Customer account information	Until your account is deleted or as otherwise required by applicable law.
Order and transaction records	For as long as required by applicable accounting and tax laws
Customer service enquiries	For as long as necessary to respond to your enquiry and manage any related matters
Marketing subscription information	Until you unsubscribe or withdraw your consent
Product reviews	Until removed by you or where removal is otherwise required
Website analytics	For as long as necessary to provide analytics services or until your consent is withdrawn, where applicable
Information relating to legal claims	For as long as reasonably necessary to establish, exercise or defend legal claims

When personal data is no longer required, it is securely deleted, anonymised or otherwise disposed of.

10. Keeping Your Personal Data Safe

We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, alteration or disclosure.

These measures include, where appropriate:

encrypted connections (SSL/TLS);
restricted access to personal data;
role-based access controls;
secure authentication methods;
regular software and security updates;
monitoring for suspicious activity;
backup procedures;
fraud prevention measures.

Although we take reasonable steps to protect your personal data, no method of electronic transmission or storage can be guaranteed to be completely secure.

If we become aware of a personal data breach that is likely to result in a risk to your rights and freedoms, we will respond in accordance with applicable data protection laws.

11. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal data under applicable data protection laws.

Depending on the circumstances, these rights may include:

Right of access

You may request confirmation of whether we process your personal data and receive a copy of the information we hold about you.

Right to rectification

If any of your personal data is inaccurate or incomplete, you may ask us to correct or update it.

If you have a customer account, you can update some of your personal information yourself.

Right to erasure

You may request that we delete your personal data where applicable under data protection law.

Please note that we may need to retain certain information where required by law, including for accounting, tax, fraud prevention or legal purposes.

Right to restrict processing

In certain circumstances, you may ask us to temporarily restrict how we process your personal data.

Right to data portability

Where applicable, you may request a copy of the personal data you have provided to us in a structured, commonly used and machine-readable format or ask us to transfer it to another organisation where technically feasible.

Right to object

Where we process your personal data based on our legitimate interests, you have the right to object if you believe your interests or fundamental rights outweigh ours.

You also have the right to object to direct marketing at any time.

Right to withdraw consent

Where we rely on your consent, you may withdraw it at any time.

Withdrawing your consent does not affect the lawfulness of processing carried out before your consent was withdrawn.

Exercising Your Rights

To exercise any of your rights, please contact us at: gentleday@gentleday.com

To protect your personal data, we may ask you to verify your identity before processing your request.

We will respond within the time required by applicable law, usually within one month.

Complaints

If you believe that we have processed your personal data unlawfully, we encourage you to contact us first so that we have an opportunity to resolve the matter.

You also have the right to lodge a complaint with the supervisory authority responsible for data protection in your country of residence or with the State Data Protection Inspectorate of the Republic of Lithuania (Valstybinė duomenų apsaugos inspekcija).

12. Children's Privacy

Our website is not intended for children under the age of 16.

We do not knowingly collect personal data directly from children where parental consent is required under applicable law.

If you believe that a child has provided personal data through our website without the required consent, please contact us so that we can investigate and, where appropriate, delete the information.

13. Automated Decision-Making

We do not make decisions based solely on automated processing that produce legal or similarly significant effects on individuals.

Where you have consented to analytics or marketing cookies, certain technologies may be used to personalise content, measure advertising performance or recommend products. These activities do not constitute automated decision-making within the meaning of Article 22 of the GDPR.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

applicable laws or regulations;
our products or services;
the technologies we use;
our business operations;
our privacy practices.

The latest version will always be available on www.gentleday.com.

If we make material changes that affect your rights or the way we process your personal data, we will provide additional notice where required by applicable law.

15. Contact Us

If you have any questions about this Privacy Policy or how we process your personal data, please contact us.